Proactivation List Chart

The first phase of Proactivation is Anticipation.

From a clients perspective events that occur during marketing of the property can be interpreted negatively causing relationship blockages to completing the sale! Should a client shift their focus to how you are doing things rather than on their own motive then disaster may strike!

Your aim is to maintain focus on motive and the impending sales decisions.

Anticipation is a proactive phase that is designed to eliminate problems and remove demands. This is achieved by preparing the client, flagging and explaining the potential 'go wrongs' that could occur.

A small investment of your time right after the listing agreement is signed can produce huge dividends consistent with a turnover focus. The result will be a client with managed and anticipated expectations.

This is a prelude to the Proactivation List Letter that is designed to be used with the listing presentation or face-to-face after the listing decision is made. It gives you headlines to talk around with the major points always coming back to...

I'm on your side...

Talk to me...

Remember your motive...

Quality of buyers is more important than quantity...