The Difference between Comparative and Market Value

Most agents will go to a listing presentation armed with a CMA, talking only about comparative value and talk about how the property is only worth what a buyer is willing to pay for it.

This completely dilutes the skills of an agent and, really, must leave a thinking seller why they're using an agent at all. Sales Trainer goes into a presentation and talks about Market Value rather than comparative value.

Marketing adds value BEYOND comparison and is where a skilled agent comes into their own. Rather than straight dialogue roleplay, this snippet explains the difference between comparative value and market value and will leave you well prepared to explain it to your sellers.

Mark explains Comparative vs Market Value